Geofencing Terms

April 24, 2022

Location Audiences

Location Audiences What are Location Audiences? Location Audiences are defined as mobile users who have visited a specific brand or category within a specified timeframe, usually […]
April 24, 2022

Key Performance Indicators (KPIs)

Key Performance Indicators (KPIs) What are Key Performance Indicators (KPIs)? Key Performance Indicators (KPIs) are metrics and benchmarks that measure the success and overall performance of […]
April 24, 2022

Geofencing Marketing Campaigns

Geofencing Marketing Campaigns What are Geofencing Marketing Campaigns? Geofencing Marketing Campaigns are methods of location-based advertising where consumers are targeted based on their location in real-time […]
April 24, 2022

Geofencing

What is Geofencing? At first glance, it seems pretty self-explanatory: geofencing is about creating virtual geographic fences around physical locations for more targeted mobile advertising. Dig […]
April 24, 2022

Geo-tagging

Geo-tagging What is Geo-tagging? Geo-tagging is adding geographical information (metadata) to various media (images, videos, status updates). Example: Tagging yourself or an image with your current […]
April 24, 2022

Engagement Rate

Engagement Rate What is Engagement Rate? Ad engagement rate is the ratio of ad engagements to the number of impressions of the ad unit where the […]
April 24, 2022

Engagement Metrics

Engagement Metrics What are Engagement Metrics? Engagement metrics measure the effectiveness of how a user engages with your advertising message. Some possible engagement metrics on mobile […]
April 24, 2022

Effective Cost Per Visit (eCPV)

Effective Cost Per Visit (eCPV) What is Effective Cost Per Visit (eCPV)? Effective Cost Per Visit (eCPV) is calculated by dividing the total store revenue during a […]
April 24, 2022

Display Banner Ads

Display Banner Ads What are Display Banner Ads? Display Banner Ad is a form of display ad typically used for mobile (in-app and web) and desktop […]