February 9, 2024
Weather Targeting What is Weather Targeting? Weather targeting, also called Weather triggering, is an advertising tactic enabling marketers to target their advertisements against many weather conditions […]
February 9, 2024
Location Audiences What are Location Audiences? Location Audiences are mobile users who have visited a specific brand or category within a specified timeframe, usually up […]
February 9, 2024
Geo-tagging What is Geo-tagging? Geo-tagging is adding geographical information (metadata) to various media (images, videos, status updates). Example: Tagging yourself or an image with your current […]
February 9, 2024
Engagement Metrics What are Engagement Metrics? Engagement metrics measure the effectiveness of how a user engages with your advertising message. Some possible engagement metrics on […]
February 9, 2024
Digital Display Ads What are Digital Display Ads? Digital Display Ads are a type of advertising in which ads are served online and delivered on […]
February 9, 2024
Beacon Technology What is Beacon Technology? Beacon technology is made from small physical devices that broadcast a radio signal that smartphones can detect. They work when […]
February 9, 2024
Effective Cost Per Visit (eCPV) What is Effective Cost Per Visit (eCPV)? Effective Cost Per Visit (eCPV) is calculated by dividing the total store revenue during a […]
February 9, 2024
What is an Ad Impression? An ad impression is the number of times a consumer is exposed to an advertisement.
February 9, 2024
Beacon Advertising What is Beacon Advertising? Beacon advertising is an advertising technique to target consumers based on their physical location. This is made possible by […]