Conversion Pixel What is a Conversion Pixel? A conversion pixel is a code provided to advertisers to place on a website landing page. It allows brands […]
Blueprints Technology What is Blueprints Technology? Blueprints technology is the industry’s largest and most accurate geofencing platform. Unlike typical geofencing platforms, which create radiuses around […]
Location Targeting What is Location Targeting? Location Targeting uses GPS coordinates to serve ads to users on their mobile phones based on where they go […]
Key Performance Indicators (KPIs) What are Key Performance Indicators (KPIs)? Key Performance Indicators (KPIs) are metrics and benchmarks that measure the success and overall performance of […]
Ad Server What is an ad server? An ad server is a web-based technology dedicated to the delivery of advertisements. This specialization enables the tracking and […]
Audience Targeting Audience Targeting took to the next level with next-gen hyper-targeting solutions, including real-time location targeting and a network 10x more extensive than our competitors […]
What Are Pick-Up & Delivery Zones? Pick-up and delivery zones are a feature on the Boujee Girl Media Geofencing platform that show areas surrounding a […]
What is Proximity Targeting? Proximity Targeting is a marketing technique that uses mobile location services to reach consumers in real-time when they are around a store location […]
Radius Targeting What is Radius Targeting? Radius targeting is an advertisement technique to target consumers near a predefined location. Radius targeting is considered the most […]
Effective Cost Per Visit (eCPV) What is Effective Cost Per Visit (eCPV)? Effective Cost Per Visit (eCPV) is calculated by dividing the total store revenue during a […]
Beacon Advertising What is Beacon Advertising? Beacon advertising is an advertising technique to target consumers based on their physical location. This is made possible by […]
Zip Code Marketing What is Zip Code Marketing? Zip Code Marketing, also known as Zip Code Advertising, allows marketers to spread mass awareness in key […]
Click-through rate (CTR) Click-Through Rates- What is the Click-through rate (CTR)? Click-through rate ( CTR) refers to the percentage of users that see an ad with […]
Behavioral Targeting What is Behavioral Targeting? Behavioral targeting is a method of advertising that targets consumers based on their online and offline behavior. Online behavioral […]
What is the Secondary Action Rate (SAR)? Secondary Action Rate SAR is a performance measure based on the percentage of ads that resulted in action beyond […]
Weather Targeting What is Weather Targeting? Weather targeting, also called Weather triggering, is an advertising tactic enabling marketers to target their advertisements against many weather conditions […]
Geo-tagging What is Geo-tagging? Geo-tagging is adding geographical information (metadata) to various media (images, videos, status updates). Example: Tagging yourself or an image with your current […]