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Geofencing Terms
December 11, 2021
Display Banner Ads What are Display Banner Ads? Display Banner Ad is a form of display ad typically used for mobile (in-app and web) and […]
November 24, 2021
Conversion Pixel What is a Conversion Pixel? A conversion pixel is a code provided to advertisers to place on a website landing page. It allows brands […]
November 24, 2021
Blueprints Technology What is Blueprints Technology? Blueprints technology is the industry’s largest and most accurate geofencing platform. Unlike typical geofencing platforms, which create radiuses around […]
November 17, 2021
Location Targeting What is Location Targeting? Location Targeting uses GPS coordinates to serve ads to users on their mobile phones based on where they go […]
November 16, 2021
Key Performance Indicators (KPIs) What are Key Performance Indicators (KPIs)? Key Performance Indicators (KPIs) are metrics and benchmarks that measure the success and overall performance of […]
November 9, 2021
Ad Server What is an ad server? An ad server is a web-based technology dedicated to the delivery of advertisements. This specialization enables the tracking and […]
November 4, 2021
Audience Targeting Audience Targeting took to the next level with next-gen hyper-targeting solutions, including real-time location targeting and a network 10x more extensive than our competitors […]
October 26, 2021
Types of Display Ads What are the Types of Display Ads? There are many types of display ads, the most common being: Banner ads: Ad […]
October 24, 2021
What Are Pick-Up & Delivery Zones? Pick-up and delivery zones are a feature on the Boujee Girl Media Geofencing platform that show areas surrounding a […]
October 24, 2021
What is Proximity Targeting? Proximity Targeting is a marketing technique that uses mobile location services to reach consumers in real-time when they are around a store location […]
October 24, 2021
Radius Targeting What is Radius Targeting? Radius targeting is an advertisement technique to target consumers near a predefined location. Radius targeting is considered the most […]
October 24, 2021
Engagement Rate What is Engagement Rate? Ad engagement rate is the ratio of ad engagements to the number of impressions of the ad unit where the […]
October 24, 2021
Effective Cost Per Visit (eCPV) What is Effective Cost Per Visit (eCPV)? Effective Cost Per Visit (eCPV) is calculated by dividing the total store revenue during a […]
October 24, 2021
Beacon Advertising What is Beacon Advertising? Beacon advertising is an advertising technique to target consumers based on their physical location. This is made possible by […]
October 24, 2021
What is an Ad Impression? An ad impression is the number of times a consumer is exposed to an advertisement.
October 15, 2021
What is a Request for Proposal (RFP)? Request For Proposal (RFP) or An RFP is sent from an agency asking a partner to submit a business […]
October 9, 2021
What is the Cost Per Visit (CPV)? CPV (Cost Per Visit) is a guaranteed performance buying model in which marketers only pay for ads that result […]
October 6, 2021
Cost Per Impression (CPM) What is Cost Per Impression (CPM)? Cost Per Impression CPM also referred to as Cost Per Thousand, is an ad payment model […]
October 1, 2021
Zip Code Marketing What is Zip Code Marketing? Zip Code Marketing, also known as Zip Code Advertising, allows marketers to spread mass awareness in key […]
September 24, 2021
Click-through rate (CTR) Click-Through Rates- What is the Click-through rate (CTR)? Click-through rate ( CTR) refers to the percentage of users that see an ad with […]
September 24, 2021
Behavioral Targeting What is Behavioral Targeting? Behavioral targeting is a method of advertising that targets consumers based on their online and offline behavior. Online behavioral […]
September 16, 2021
What is the Secondary Action Rate (SAR)? Secondary Action Rate SAR is a performance measure based on the percentage of ads that resulted in action beyond […]
August 12, 2021
Weather Targeting What is Weather Targeting? Weather targeting, also called Weather triggering, is an advertising tactic enabling marketers to target their advertisements against many weather conditions […]
July 24, 2021
Geo-tagging What is Geo-tagging? Geo-tagging is adding geographical information (metadata) to various media (images, videos, status updates). Example: Tagging yourself or an image with your current […]