Boujee Girl Media Google PPC Services


PPC stands for pay-per-click and is a type of digital ad online for which the advertiser pays a fee each time their ad is clicked. The ad can be in the form of text, an image banner, or a combination of both which links to your website or anywhere you would like to send the user to when they click your ad.  This is the fastest way to get traffic to your website and to show up in the 1st position, or wherever you want (depending on your bid) on the Google search results page. (SERP) There is some SEO involved in PPC and Google Ads is the main most popular platform for PPC, although not the only one. Google does have an extended network of websites that you can also opt into when you start running ads. PPC is different than organic search traffic to your website, which is “earned” by your rankings and other sites online that link back to your website which users can click. Unlike PPC, earned media or organic traffic is Free.


Search engine advertising is one of the most popular forms of PPC, Google as I mentioned being the top search engine. The Google Ads platform allows the advertiser to select the keywords they want to show up for when a user types them into the search and depending on the bid amount google will display the ad in a specific position. Google ads are designed and created by advertisers, and depending on how many keywords are in competition with each other, there are several factors that determine which ad shows up 1st, 2nd 3rd, etc.


The main factor considered by google is the keywords from each advertiser that are the same and the amount of the bid. These are the basic determinations, but there are so many other factors that come into play when Google ads determine which ads they will display and in which order.

Best Areas to Focus on for Beginners with Google Ads

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  • Keyword Relevance – Crafting relevant PPC keyword lists, tight keyword groups, and proper ad text.
  • Landing Page Quality – Creating optimized landing pages with persuasive, relevant content and a clear call-to-action tailored to specific search queries.
  • Quality Score – Quality Score is Google’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.
  • Creative – Enticing ad copy is vital, and if you’re advertising on the display network, you can use a tool like our free Smart Ads Creator to create designer-quality ads that will demand clicks.


Factors That Affect Placement in Google Ads

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  • Keywords
  • Match Type
  • Bid amount
  • Budget
  • Location/ Geographical area or the Geos
  • Time of day, day of the week.
  • Quality Score
  • Landing Page Quality
  • Creatives/ Ad Copy


What is Google Ad Management?

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Google Ad management allows us to manage, create and optimize your Google Ads campaigns. Helping you reach your target audience through Google Search and Google Display Networks by placing bids on your behalf.


  • How You Can Benefit – Google owns the world’s largest online advertising network, reaching over 80{8f7767f8d5e3fb0f140b7bc11e161de318f0bac61d2fa8a60d938dd0c1dce2d8} of all internet users. With 5.6 billion searches per day, imagine how many more customers, sales, and profit you would get with traffic increases.

  • Increase Brand Awareness-  Google Ads focuses on audience targeting. Finding specific groups of people instead of search terms. This increases the quality of incoming leads to your website, resulting in your business converting more customers. As your ads are at the top of the search pages, your brand will get more exposure, increasing your business’s overall visibility in the digital world.

  • Convert Potential Customers- Remarketing allows you to deliver targeted ads to people who visited your website and didn’t convert to a customer. Not every individual visits your sites as certain factors stop them from purchasing. Remarketing helps you stay in front of potential customers while they make up their minds, resulting in an increased chance of sales conversion.

  • Advertise to Specific Demographics- Find your ideal target audience by testing the demographics. Understanding age, gender, education, occupation, and marital status will give a better idea of who would want to buy your product and services.  Our Google ads management services will save you hours and hours of time, thousands of dollars in potentially wasted spend, and huge losses in potential clients, customers, and income.


Boujee Girl Media Google Ad Services Include

[rt_list_style style_variation=”three” list_icon_test=”d36158a4-a65c-4″]Tracking relevant data through Google Ads Conversion Tracking and Google Analytics, finding areas that are working, and optimizing campaigns to increase your ads converting into sales, the website traffic, and calls to action.  Boujee Girl  Media analyzes your business goals and creates an online marketing strategy to achieve those results within your budget.  We use historical data, trends, CTR, and your ROI to track your results and therefore can make adjustments accordingly.


  • Conversion Optimization- Tracking relevant data through Google Ads Conversion Tracking and Google Analytics, finding working areas, and optimizing campaigns to increase your ads converting into sales.
  • Precision Targeting & Remarketing- Reach your ideal audience through Boujee Girl Media’s targeting techniques that put your products and services in front of users who want to buy. Our remarketing campaigns ensure users who visit your site keep coming back for more.
  • Analytics Reporting- Get monthly reports of your results through our reporting system. Showing you the performance, budget, and conversions of each ad campaign.
  • Campaign Segmentation- Build lists and target unique keywords and demographics to find the best marketing strategy for your business. Testing all types of ads, devices, geographic, and time to maximize the conversion while staying under your budget.
  • A/B Testing- Boujee Girl Media’s marketing team continually adjusts your ad campaign, ensuring it follows the latest marketing trends. Make changes to your ad positioning, bid levels, and demographics to ensure your ads provide the most return on investment.
  • Budget Allocation- Catering to all budgets, Boujee Girl Media ensures to minimize ad costs and maximize your returns through sales. Identify weak areas of your campaigns and websites to increase the chances of conversions.


Contact Us today for a Free online analysis of your current google account. Not interested in us managing your account but want to learn? Take our Google Ads Workshop and learn how to become your own Google Ads expert.