February 9, 2024
Behavioral Targeting What is Behavioral Targeting? Behavioral targeting is a method of advertising that targets consumers based on their online and offline behavior. Online behavioral […]
February 9, 2024
Click-through rate (CTR) Click-Through Rates- What is the Click-through rate (CTR)? Click-through rate ( CTR) refers to the percentage of users that see an ad with […]
February 9, 2024
Cost Per Impression (CPM) What is Cost Per Impression (CPM)? Cost Per Impression CPM also referred to as Cost Per Thousand, is an ad payment model […]
February 9, 2024
What is the Cost Per Visit (CPV)? CPV (Cost Per Visit) is a guaranteed performance buying model in which marketers only pay for ads that result […]
February 9, 2024
Engagement Rate What is Engagement Rate? Ad engagement rate is the ratio of ad engagements to the number of impressions of the ad unit where the […]
February 9, 2024
Zip Code Marketing What is Zip Code Marketing? Zip Code Marketing, also known as Zip Code Advertising, allows marketers to spread mass awareness in key […]
February 9, 2024
What is a Request for Proposal (RFP)? Request For Proposal (RFP) or An RFP is sent from an agency asking a partner to submit a business […]
February 9, 2024
What is the Secondary Action Rate (SAR)? Secondary Action Rate SAR is a performance measure based on the percentage of ads that resulted in action beyond […]
February 9, 2024
Radius Targeting What is Radius Targeting? Radius targeting is an advertisement technique to target consumers near a predefined location. Radius targeting is considered the most […]