April 24, 2022
Location Audiences What are Location Audiences? Location Audiences are defined as mobile users who have visited a specific brand or category within a specified timeframe, usually […]
April 24, 2022
Key Performance Indicators (KPIs) What are Key Performance Indicators (KPIs)? Key Performance Indicators (KPIs) are metrics and benchmarks that measure the success and overall performance of […]
April 24, 2022
Geofencing Marketing Campaigns What are Geofencing Marketing Campaigns? Geofencing Marketing Campaigns are methods of location-based advertising where consumers are targeted based on their location in real-time […]
April 24, 2022
What is Geofencing? At first glance, it seems pretty self-explanatory: geofencing is about creating virtual geographic fences around physical locations for more targeted mobile advertising. Dig […]
April 24, 2022
Geo-tagging What is Geo-tagging? Geo-tagging is adding geographical information (metadata) to various media (images, videos, status updates). Example: Tagging yourself or an image with your current […]
April 24, 2022
Engagement Rate What is Engagement Rate? Ad engagement rate is the ratio of ad engagements to the number of impressions of the ad unit where the […]
April 24, 2022
Engagement Metrics What are Engagement Metrics? Engagement metrics measure the effectiveness of how a user engages with your advertising message. Some possible engagement metrics on mobile […]
April 24, 2022
Effective Cost Per Visit (eCPV) What is Effective Cost Per Visit (eCPV)? Effective Cost Per Visit (eCPV) is calculated by dividing the total store revenue during a […]
April 24, 2022
Display Banner Ads What are Display Banner Ads? Display Banner Ad is a form of display ad typically used for mobile (in-app and web) and desktop […]