Geofencing Terms

April 24, 2022

Digital Display Ads

Digital Display Ads What are Digital Display Ads? Digital Display Ads are a type of advertising in which ads are served online and delivered on various […]
April 24, 2022

Cost Per Visit (CPV)

What is the Cost Per Visit (CPV)? CPV (Cost Per Visit) is a guaranteed performance buying model in which marketers only pay for ads that result […]
April 24, 2022

Cost Per Impression (CPM)

Cost Per Impression (CPM) What is Cost Per Impression (CPM)? Cost Per Impression CPM also referred to as Cost Per Thousand, is an ad payment model […]
April 24, 2022

Conversion Pixel

Conversion Pixel What is a Conversion Pixel? A conversion pixel is a piece of code provided to advertisers to place on a website landing page. It […]
April 24, 2022

Click Through Rate (CTR)

Click-through rate (CTR) Click-Through Rates- What is the Click-through rate (CTR)? Click-through rate ( CTR) refers to the percentage of users that see an ad with […]
April 24, 2022

Blueprints Technology

Blueprints Technology What is Blueprints Technology? Blueprints technology is the industry’s largest and most accurate geofencing platform. Unlike typical geofencing platforms, which create radiuses around a […]
April 24, 2022

Behavioral Targeting

Behavioral Targeting What is Behavioral Targeting? Behavioral targeting is a method of advertising that targets consumers based on their online and offline behavior. Online behavioral targeting […]
April 24, 2022

Beacon Technology

Beacon Technology What is Beacon Technology? Beacon technology is made from small physical devices that broadcast a radio signal that smartphones can detect. They work when […]
April 24, 2022

Becan Advertising

Beacon Advertising What is Beacon Advertising? Beacon advertising is an advertising technique to target consumers based on their physical location. This is made possible by a […]