Digital Display Ads What are Digital Display Ads? Digital Display Ads are a type of advertising in which ads are served online and delivered on various […]
Click-through rate (CTR) Click-Through Rates- What is the Click-through rate (CTR)? Click-through rate ( CTR) refers to the percentage of users that see an ad with […]
Blueprints Technology What is Blueprints Technology? Blueprints technology is the industry’s largest and most accurate geofencing platform. Unlike typical geofencing platforms, which create radiuses around a […]
Behavioral Targeting What is Behavioral Targeting? Behavioral targeting is a method of advertising that targets consumers based on their online and offline behavior. Online behavioral targeting […]
Beacon Technology What is Beacon Technology? Beacon technology is made from small physical devices that broadcast a radio signal that smartphones can detect. They work when […]
Beacon Advertising What is Beacon Advertising? Beacon advertising is an advertising technique to target consumers based on their physical location. This is made possible by a […]