April 24, 2022
Pick-Up & Delivery Zones What Are Pick-Up & Delivery Zones? Pick-up and delivery zones are a feature on the Boujee Girl Media Geofencing platform that show […]
April 24, 2022
Proximity Targeting What is Proximity Targeting? Proximity Targeting is a marketing technique that uses mobile location services to reach consumers in real-time when they are around a […]
April 24, 2022
Radius Targeting What is Radius Targeting? Radius targeting is an advertisement technique to target consumers near a predefined location. Radius targeting is considered the most basic […]
April 24, 2022
What is a Request for Proposal (RFP)? Request For Proposal (RFP) or An RFP is sent from an agency asking a partner to submit a business […]
April 24, 2022
What is the Secondary Action Rate (SAR)? Secondary Action Rate SAR is a performance measure based on the percentage of ads that resulted in action beyond the […]
April 24, 2022
Types of Display Ads What are the Types of Display Ads? There are many types of display ads, the most common being: Banner ads: Ad that […]
April 24, 2022
Weather Targeting What is Weather Targeting? Weather targeting, also called Weather triggering, is an advertising tactic enabling marketers to target their advertisements against many weather conditions […]
April 24, 2022
Zip Code Marketing What is Zip Code Marketing? Zip Code Marketing, also known as Zip Code Advertising, allows marketers to spread mass awareness in key geographical […]
April 24, 2022
Location Targeting What is Location Targeting? Location Targeting uses GPS coordinates to serve ads to users on their mobile phones based on where they go in […]