Remarketing Ads Targeted To Potential Clients

How Much Does Google Remarketing Cost?

Your Google remarketing costs will vary depending on how your campaigns fit into your online marketing strategy. However, Google remarketing ads are some of the most cost-effective ad campaigns available to online advertisers.

Remarketing ad costs are very low on a per-click basis

Search ads in super-competitive industries can cost several dollars or more per click – and that’s just the average (with some keywords costing more like $50 per click). By contrast, display and social remarketing ad clicks might cost anywhere from 2-100x less.

To keep costs low, use Google remarketing in combination with contextual targeting, conversion filtering, frequency capping, and other cost-saving strategies. This will enable you to create highly targeted remarketing campaigns and increase your ad relevancy, showing most of your ads to the most likely to click and convert.

Creating Banner Ads for Google AdWords Remarketing

• When you remarket on the Google Display Network, you can create display ads that incorporate text, images, videos, or rich media.
• You can create remarketing ads based on your existing site assets.  Digitalwise Media offers tools that dynamically scan your website for copy and images, then automatically build great-looking display ads for your remarketing campaigns.

Looking to learn more about advertising on Google?

• Real Estate – We target potential buyers and sellers searching for real estate in your local and surrounding areas.
• Anyone searching for real estate in the local areas that we target, depending on the advertising package we implement will see your retargeting ads.
• Real estate ads that target buyers and potential sellers based on their last 90 days of search. We can target new construction communities, your competitors social accounts or place of business and any keywords that fit your business type.

Remarketing, or retargeting, can dramatically increase your conversion rates and ROI. This is because past site visitors already familiar with your brand are much more likely to become customers or complete other valuable actions on your site.

If you already advertise on Google, all you need to do is add a piece of Google remarketing code, also known as a tag or pixel, to your website so visitors can get added to your remarketing audiences through browser cookies. You can customize the code for different pages to correspond to more defined categories.

For example, let’s say you operate an e-commerce business that sells kitchen supplies. You might create a “toaster” remarketing audience based on people visiting your site’s pages where you sell toasters. That way, you can show these specific visitors highly targeted display ads that market your toasters. You already know they are in-market for toasters, and now you can draw them back, perhaps with a special offer like “free shipping.”

The Google Display Network reaches 92% of all Internet users.

Using remarketing, you can show your previous site visitors Google ads while they browse the vast number of Google partner sites in the Google Display Network.

When starting your first remarketing campaign, Google recommends that you begin by targeting everyone who viewed your homepage. Just remember, that will increase your Google remarketing costs since your ads are being retargeted to more individuals, and you won’t be able to create ads that are quite as targeted. By targeting more narrowly, you can increase ad relevancy and lower your cost per click.

Eventually, you can create different Google remarketing lists for super-targeted campaigns; for example, you can show users who have already purchased from your site different ads from non-buyers (such as an offer for 30% off your second purchase).

Your remarketing audiences can be highly defined according to behavior and intent.