Audience Targeting took to the next level with next-gen hyper-targeting solutions, including real-time location targeting and a network 10x more extensive than our competitors with DigitalWise Media.
Audience Targeting is a way for marketers to reach likely consumers with precision and scale based on their past online and offline behaviors, interests, location, and demographic information.
Marketers can use this information to create tailored ads and target customers when they are likely to buy a product or use a service. If a customer has filled out a form, visits your website, or is observed inside your brick-and-mortar location, you can also create an audience segment to retarget these customers later. The more relevant targeting parameters you use to create your target audience, the more effective your advertising campaign will be in terms of results and cost.