Jennifer Martin is a coach, author, and marketing strategist who works primarily with influencers, real estate agents & brokers, doctors & medical providers, sports, & entertainment professionals, attorneys & law firms, and many other small and medium-sized businesses. Her expertise is strategizing with her clients to create a strategic approach to meet goals and objectives while dominating online.
Today, even politicians and big brands take advantage of Instagram’s broad reach. Instagram has over 300 million users posting videos and images to their profiles daily. It’s no wonder that even celebrities and non-profit organizations use the platform as a mainstay in their marketing efforts. Here are the steps you can implement to turn your amazing videos and photos on Instagram into profits. You can make money on Instagram using the following steps.
Being successful on Instagram, similar to all other social media platforms, will be a direct result of having a significant following. But what’s “significant”? It can be as little as 5,000 followers, though a better starting number is 10,000. The more followers you have, the more sharing opportunities will arrive and the more traffic (and leads) you’re bound to receive for whatever you’re selling. Growing your following should be your first goal when starting your new account. It doesn’t matter what you’re selling; if you develop a big enough following, you will find people interested in what you have to offer. It’s simply a numbers game.
Unlike other social medial platforms, Instagram’s number one purpose is to allow users to share really great images and videos. You can do everything else right in terms of marketing and promotion, but if your profile isn’t engaging (and your pictures aren’t eye-catching), you will struggle to gain a following and get shares. Now that they’ve added features such as video and story-sharing, there are even more options to create great content for your visitors.
When creating your profile, keep your brand’s image in mind. If you look at some of the most popular Instagram accounts, you’ll notice that they have a specific theme and style of imagery consistent throughout their profiles. When users visit your profile, they should automatically know what your brand is all about. Always add a link to your site in your bio and reference it in your comment section.
Marketers predict that Instagram will be primarily a video-sharing platform in the years to come due to the overwhelming high engagement rates. Think of creative videos to make for your audience, and always be sure to vet them before releasing them on your profile. If you need assistance, check out the YouTube channel of top brands in your industry, or visit Vine to see what types of videos are currently trending.
Influencer marketing is an excellent way for small, upcoming brands to leverage the following of social media influencers without spending the big bucks often associated with Pay Per Click (PPC) ads or other promotional activities. Depending on the influencer’s number of followers and industry, you can easily find someone willing to promote your products for under $1,000. Having the right influencer promote your product can result in new followers and direct sales. It’s worth the outreach effort. Search by hashtags, and you’ll quickly find several users with significant followings that you can consider.
A new app pops up almost daily for social media platforms. Savvy marketers are more than willing to try them out, and so should you! Taking advantage of apps can save you time (and money if you’re outsourcing your social media management) on the daily tasks needed to grow a following. For example, Kicksta allows you to select profiles similar to yours and essentially siphon off their following by engaging with them. Repost is also worth looking at, as it will enable you to repost content from other users while giving them credit for the post. You can also auto-post content using apps such as Hootesuite.
Finally, once you’ve done the work to grow your following, your traffic and sales numbers will increase. It’ll take consistency and some ingenuity at times, but Instagram is one of the best ways to get leads and sales for your business.