Social media platforms, especially Facebook, have become a powerful tool for influencers and businesses to reach out and engage with their customers to spread the word about their business, upcoming events, and other news. As an influencer or business owner, you should follow strategies, tactics, and best practices to maximize social media benefits.
Make your posts short.
If your posts are too long, no one will be willing to read them entirely. People would be more likely to read only the first and the last part of your post. So, the essence of your post is not entirely delivered. With that being said, your posts should be short but direct to the point and, of course, attractive as well.
Don’t forget to post photos.
Of course, one great content or post would be enough to capture the attention of your target customers, but adding photos to it will make it more eye-catchy. After all, photos are easy to consume because we immediately know the message it wants to deliver upon catching a glimpse of them.
Choose a great profile and cover photo.
Your profile and cover photo would be the first thing that other users would see, so choosing a photo capable of making a positive first impression on them is essential. With that being said, never use cluttered photos or photos with overwhelming colors and texts. In most cases, the simpler the photo is, the better.
Know who your audience is
Their age, gender, and income are just some of the things you need to know about your audience, and nowadays, there are tools you can use to gather such information. By knowing your audience, you would also be provided with a glimpse of what kind of content they are interested in. That way, you can align your future posts to their interests, which means that your content is likely to be shared on Facebook, which would be an added exposure for your business.
Make it personal
Indeed, you are using your Facebook account for your business, but this does not necessarily mean that you should always talk about your business and what you offer. As much as possible, try to make it personal, for that is one effective way for you to be closer to your customers. Make them feel that you are a friend.
Run contests
Who doesn’t like to win stuff like a discount coupon, concert ticket, or a new gadget? So, it would also be an excellent idea for your business to use Facebook to run a contest. For example, you can ask your target audience to like your page, comment on your post, and even share it in exchange for their chance to win something great.
Make sure that you follow all the best Facebook practices mentioned above and reap all the benefits in no time.