For some, backlinks are the number one ranking factor for their websites. Using this strategy, building high-quality backlinks to your website can increase your search engine ranking and organic traffic.
And bringing more visitors to your website is what search engine optimization (SEO) is all about!
Some backlinks are more complicated than others to find, but if they increase your traffic from the search engines, it’s worth the effort!
1. The broken-link building method. This method involves contacting a webmaster to report broken links on their website. While doing this, you suggest adding a link to your website.
2. The skyscraper technique. This method has three steps:
3. Create an infographic. This is one of the more popular ways to build backlinks. The reason for this is that infographics are easy to understand and share.
4. Write guest articles. When you create articles on other websites, you get to put your content in front of a new audience. This increases the exposure to your website.
5. Spy on your competitors. When you spy on your competitors, you’ll better understand what content they’re creating and their building backlinks. You can then make (better) content on the same topics and acquire backlinks from many of the same websites that link to your competitor.
6. Promote your content. Sometimes the best approach to building backlinks is approaching webmasters via email.
7. Write a testimonial. Many times, you can get a backlink in exchange for a testimonial. Make a list of any products you are using and contact the website owner that promotes this product. Offer to make a testimonial for their product as long as you can put a link to your website.
8. Donate to a nonprofit organization. It’s common for nonprofit organizations to include links to the businesses that donate to them. It is as simple as finding the organization, filling in the amount you wish to donate, and writing your URL.
9. Get interviewed. Once you become known as an authority in your niche, you’ll find that others will come directly to you for an interview. Many will link to your website in their promo materials and the interview itself.
Building backlinks can be a challenge, but using these strategies will help you build the quality backlinks you seek.