Google PPC Services
What is PPC?
PPC stands for pay-per-click, and is a type of digital ads online which the advertiser pays a fee each time their ad is clicked. The ad can be in the form of text, a image banner or a combination of both which links to your website or anywhere you would like to send the user to when they click your ad. This is the fastest way to get traffic to your website and to show up in the 1st position, or wherever you want (depending on your bid) on Google search results page. (SERP) There is some SEO involved in PPC and Google Ads the the main most popular platform for PPC, although not the only one. Google does have an extended network of websites that you can also opt into when you start running ads. PPC is different than organic search traffic to your website, which is “earned” by your rankings and other sites online that link back to your website which users can click. Unlike PPC, earned media or organic traffic is Free.
Search engine advertising is one of the most popular forms of PPC, Google as I mentioned being the top search engine. The Google Ads platform allows the advertiser to select the keywords they want to show up for when a user types them into the search and depending on the bid amount google will display the ad in a specific position. Google ads are designed and created by advertisers, and depending on how many keywords are in competition with each other, there are several factors that determine which ad shows up 1st, 2nd 3rd, etc.
The main factor considered by google are the keywords from each advertiser that are the same and the amount of the bid. These are he basic determinations, but there are so many other factors that come into play when Google ads determines which ads they will display and in which order.
Factors That Affect Placement in Google Ads
- Match Type
- Bid amount
- Location/ Geographical area or the Geos
- Time of day, day of the week.
- Quality Score
- Landing Page Quality
- Creatives/ Ad Copy
4 Categories For Success in Google Ads
- Keyword Relevance – Crafting relevant PPC keyword lists, tight keyword groups, and proper ad text.
- Landing Page Quality – Creating optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries.
- Quality Score – Quality Score is Google’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.
- Creative – Enticing ad copy is vital; and if you’re advertising on the display network, you can use a tool like our free Smart Ads Creator to create designer-quality ads that will demand clicks.
DigitalWise Media Leverages Your Ad Spent to Maximize Conversions
Google Ads is a pay-per-click (PPC) advertising platform that allows you to create, build, manage, and run digital ads for your business on Google’s platform and partner websites. Reaching your target audience through Google Search and Google Display Networks by placing bids on keywords that show your ads accordingly. The higher you bid, the more likely your ideal customer will view your ad. Not just the higher your bid, but also the keywords and match types are extremely important in google ads. DigitalWise Media is a certified Google Partner, up to date on best practices, newest techniques and digital marketing trends. Our google ads management services will save you hours and hours of time, thousand of dollars in potential wasted spend and huge losses in potential clients, customers and income.
Since you pay for the clicks on your ads when they appear in the search engine results page, target marketing is extremely important to ensure that the right customers or clients see your ads. Clicks on the search ads can be measured and optimize the campaigns to meet your business goals, budget and conversion rates; and that’s where we come in. We know Google Ads, all the tricks and how the auction can benefit your business. Our Google Ad certified experts analyze your business goals, objectives, company mission and use that information to create on online digital search PPC strategy to reach your goals.
Google is the world’s largest online advertising network, reaching over 80% of all internet users. With 5.6 billion searches per day, imagine how many more customers, sales, and profit you would get with the increase in traffic. How much traffic, customers, clients and potential branding options are you missing out on by not ranking high in google search results. With Google ads, you literally can rank #1 within hours. On Page SEO in combination with Google Search Ads will greatly increase your chances for organic rankings.
Increase Brand Awareness
Successful Google Ads are focused on audience targeting as well as keyword targeting. Finding specific groups of people instead of just search terms and showing them your `. This increases the quality of incoming leads to your website, resulting in your business converting more customers. As your ads are at the top of the search pages, the more exposure your brand will get, increasing your business’s overall visibility in the digital world.
Convert Potential Customers
Remarketing allows you to deliver targeted ads to people who visited your website and didn’t convert to a customer. Not every individual who visits your sites as there are certain factors that stop them from purchasing. Remarketing helps you stay in front of potential customers while they make up their minds, resulting in an increased chance of sales conversion.
Advertise to Specific Demographics
Find your ideal target audience by testing the demographics. Understanding what age, gender, education, occupation, and marital status will get a better idea of who would want to buy your product and services.
Tracking relevant data through Google Ads Conversion Tracking and Google Analytics, finding areas that are working, and optimizing campaigns to increase your ads converting into sales, website traffic and calls to action. DigitalWise Media analyzes your business goals and creates an online marketing strategy to achieve those results within your budget. We use historical data, trends, CTR, and your ROI to track your results and therefore can make adjustments accordingly.
Precision Targeting & Remarketing
Reach your ideal audience through DigitalWise Media’s targeting techniques that put your products and services in front of users who want to buy. Our remarketing campaigns ensure users who visit your site, keep coming back for more. We target market in order to maximize
Get monthly reports of your results through our reporting system. Showing you the performance, budget, and conversions of each ad campaign.
Building differences to target unique keywords and demographics to find the best marketing strategy for your business. Testing all types of ads, devices, geographic, and time to maximize the conversion while staying under your budget.
Digital Wise Media’s marketing team continually makes adjustments to your ad campaign, ensuring it follows the latest marketing trends. Making changes to your ad positioning, bid levels, and demographics to ensure your ads provide the most return on investment.
Catering to all budgets, Digital Wise Media ensures to minimize ad costs and maximize your returns through sales. Identifying weak areas of your campaigns and websites to increase the chances of conversions.