Click-through rate (CTR) Click-Through Rates- What is the Click-through rate (CTR)? Click-through rate ( CTR) refers to the percentage of users that see an ad with […]
Effective Cost Per Visit (eCPV) What is Effective Cost Per Visit (eCPV)? Effective Cost Per Visit (eCPV) is calculated by dividing the total store revenue during a […]
Zip Code Marketing What is Zip Code Marketing? Zip Code Marketing, also known as Zip Code Advertising, allows marketers to spread mass awareness in key […]
What is the Secondary Action Rate (SAR)? Secondary Action Rate SAR is a performance measure based on the percentage of ads that resulted in action beyond […]