Building a Brand

Building a Brand 

Step #1: To Building a Brand- Determine who you are. Building your brand is about sharing your authentic self with the world. Ask yourself: What unique skills do I have? What are my core values? What am I most passionate about? What unique experiences have shaped who I am? How can I most effectively serve my core audience? What do I have to offer that no one else does?

Step #2: To Building a Brand Determine what you want to accomplish. Once you’ve identified the core of who you are, it’s time to think about what you want to accomplish with your brand. Ask yourself: What would I like to accomplish, personally and professionally? What do I want to be known for? What would it be if I could be the world’s foremost expert on a topic? What key message do I want to communicate? If I could only give one piece of advice, what would it be? What is the “personality” of my brand?

Step #3: Building a Brand – Identify your target audience. A core demographic of people will resonate deeply with you, your brand, and what you offer. This core demographic is your target audience. To identify your core audience, ask these questions: 

1. Who can I most effectively help?
2. Who will benefit most from my skill set and knowledge?
3. Who am I most passionate about serving?
4. Who will resonate most with my brand and me?

It can also be helpful to create a persona for your ideal client. This should include demographic information, desires, aspirations, pain points, and challenges.

Step #4: Building a Brand – Determine your Unique Service Proposition. Your USP is your brand summed up into a single, powerful, compelling statement that describes exactly what you do for your audience. A USP typically looks something like this: I help (target person) to (achieve X) so that they can (outcome). Your USP doesn’t have to say everything about your brand, but it should get to the heart of who you are and how you help your audience. It may help give your USP a unique name that will stick in people’s minds. Don’t skimp on this step. Creating your USP gives you a high degree of clarity about what your brand is all about.

Step #5: Building a Brand – Start treating yourself as a brand. You stay true to your brand message in every communication with your audience, whether a blog post, email, podcast, social media post, etc. You constantly speak about the problems you solve, constantly encourage your audience, and constantly voice your brand’s message. It means creating a media page or media kit on your site for media inquiries. It could mean not answering emails yourself but having an assistant answer them. It also means creating a robust and compelling website to serve as your home base for your online activities.

Step #6: Building a Brand – Optimize your website. Your website functions as your “home base” of sorts. It is one of the primary places people get to know who you are and what you do. Your website also functions as one of the primary ways you turn visitors into paying clients. Optimizing your website includes: having a professional logo, showing off your USP, using professional photos, using testimonials, presenting a clear call-to-action, creating a compelling “About” page, creating a services page, giving away free resources, creating a contact page.

Step #7: Building a Brand – Develop your content strategy. You build your brand by creating strategic content, such as blog posts, videos, social media posts, emails, affirmations, and podcasts. Each piece of content you share with your audience should serve to build your brand. We recommend the “Pillar Method” for your content. The Pillar Method involves creating more extended pieces of content that function as pillars of sorts. These pillar pieces are then cut up into smaller pieces of content shared across various social media platforms. This method allows you to repurpose a single piece of content in various ways.

Step #8: Building a Brand – Constantly add value to your audience. The main thing people should take away when interacting with your brand is how much value you provide. You must constantly give value to your audience without asking for anything in return. There will be times when you ask for a sale or ask someone to become a new client. However, the main emphasis should be on adding value to your audience.

Step #9: Building a Brand – Build a community. One of the best ways to build your brand is to build a community of people who can share ideas, support each other, and reach out to you directly. You create a tribe of passionate people who care about the same things you do.2 Easy ways to build a community: 

1. Starting a private Facebook group where people can encourage each other and share ideas,
2. You are hosting live events where you can interact personally with your tribe or creating a membership site where people can get exclusive access to you.