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Jennifer Martin is a coach, author, and marketing strategist who works primarily with influencers, real estate agents & brokers, doctors & medical providers, sports, & entertainment professionals, attorneys & law firms, and many other small and medium-sized businesses. Her expertise is strategizing with her clients to create a strategic approach to meet goals and objectives while dominating online.
4 SEO Website Goals for 2022
For those who know nothing about SEO, even if you don’t know that SEO stands for Search Engine Optimization, you can be very successful using WordPress and following these simple SEO techniques. You can and will improve your site’s position naturally. DigitalWise Media uses best practices when custom designing a website or optimizing a place for our clients. We also have a Digital Marketing Bootcamp that you can attend and learn how to optimize your website like an expert if you do not want to hire a professional digital marketing expert to handle it for you.
WordPress is currently one of the most used and powerful Content Management Systems (CMS). It is the best content management system suitable for SEO as well. But having WordPress installed is not enough; it is advisable to follow a series of guidelines for more optimized SEO for WordPress. SEO is undoubtedly one of the primary sources of organic traffic (traffic from search engines) found on the Internet. There are countless blogs related to techniques, strategies, tricks, and information on being in the top spots in major search engines, especially on Google.
Much of this content is related to “external” aspects of SEO, as there are tricks to generate links, creating networks of blogs, how to create quality content to attract readers, schemes to avoid being penalized by Google, how to be immune to updates of search engines and more.
4 Website SEO Goals
- Keywords– First, you have to be clear on your keywords. Choose a niche representing your business and keywords that someone would type into the search engines if they were looking for a company like yours.
- Competition– Know who your competitors are. Be clear about whom you are competing against. You must know the players in your business and industry. It is one of the bases to compete.
- Content– Always keep in mind that you write for people, do not write for the search engines when creating your content. Write quality that your target audience would want to read.
- Quality Backlinks– Search engine ranking depends on the number of backlinks achieved. It doesn’t rely only on design, comments, or good writing. But to get those links, it is essential to have well-designed, well-written content to have an impact. The best way to obtain quality links is to do it naturally.