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How to Write an Effective Press Release for Realtors
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Jennifer Martin is a coach, author, and marketing strategist who works primarily with influencers, real estate agents & brokers, doctors & medical providers, sports, & entertainment professionals, attorneys & law firms, and many other small and medium-sized businesses. Her expertise is strategizing with her clients to create a strategic approach to meet goals and objectives while dominating online.
How to Write an Effective Press Release for Realtors
The primary purpose of a press release is to provide information about any upcoming event, for example, a new product launch. In some cases, a press release alerts the public about vital information to relieve panic. One of the good examples is a press release that tells about the security breach and how your company handles it. Another good reason to write a press release is that it is an inexpensive and often free-of-charge way to advertise and create backlinks to your website.
As a Realtor, using press releases to release information about communities, recently sold properties, newly listed properties, or to provide valuable information and link back to your website is the main reason to use press releases. You can submit them to traditional media such as newspapers, radio, or television, but the online option is more exciting and promising nowadays. The press release is not an advertisement but fact-based information. Again, you will want to customize your press release for realtors and the buying or selling community.
Sending the press release to realtors online is the most effective way to create backlinks to your website. See my pages on SEO for Realtors and how to effectively market your website or more information on Why SEO for Realtors is important when designing or updating your Realtor Website.
The quality of a press release can determine whether or not a business runs smoothly as planned. Therefore, the ability to write an effective press release is essential, especially for Realtor marketing or publication, to inform potential customers about events, houses sold, new listings, website links, etc. Here are some tips for writing an effective press release:
- Make it newsworthy ( Use Keywords and Website Links).
When you are writing anything for the public, you must put yourself in the mindset of readers. In other words, you need to know what the readers want. Using the Press Releases for SEO and website backlinks, you should always use relevant information that people would like to read or learn about. Most people are interested in something unusual or things they have never heard before. To make it newsworthy, ask these questions before you start writing:
- What is new in the press release? (Use something you did, learned, sold, listed, etc., as the basis.)
- What is unusual or unique in the story? (Again, use your website links and post the press release on your site.)
- Is the story interesting enough for those not related to my business? (Write something you would want to read).
All those questions lead to the final question, “will anybody care about it?” When you are the reader, you will not be bothered by something that does not give any valuable or interesting information. Only write a press release if it contains a newsworthy story. In our case, I also recommend using Press Releases to create backlinks to your website and for SEO purposes. Each time you release a press release online, the release is sent to thousands of sites online and indexed, and when you insert your website link in the press release, you create backlinks from each site back to your site that indexes the press release.
- Create eye-catching headlines
Before the press release reaches the Internet or other publication media, you must send it to a journalist or a submission website. There are probably hundreds of press releases submitted by other people, so your headline should be honest yet exciting enough to get the attention of those people. It would help if you also wrote press releases to generate news reporters to contact you and possibly use you as a reference for upcoming stories or write a report on you. For this purpose, we are using press releases to create backlinks to your website.
- Summarize it in the first line
The most important part of the story should be written in the first lines. It allows journalists to understand the general information at a glance. If the first sentence does not grab any attention, they will probably skip it to save time. Considering a relatively short press release, the summary can be written in around 20 words only, enough to make your first line.
- Keep it concise
Most journalists are trained to get 5Ws (What, Who, When, Where, Why). Answer those questions immediately in the first part of your press release. It is also important to use quotes; they simply provide insight or opinion from a natural person, so it is unnecessary to use jargon or technical words. Look at our sample press releases that we have sent out, and you can download them and edit them to fit your scenario. Send Press Releases weekly using the free list we provide on our resources pages. Create your accounts and send them regularly. Make sure you select only those categories related to your press release; this is the most effective; Sending a press release and selecting all categories will ruin your credibility for future releases. To determine the categories carefully.
Resources to send Free Press Releases.
Good Luck! Please make sure to keep a book on active passwords and user names. I created an email address just for all the marketing and websites I have. When I register for them, I use the same email address and have a book to keep track of the website URL, the user name, and the password I selected. This book comes with me everywhere, and I update it as necessary when I have to change passwords. There are some password books and Flash Drives on Amazon you can purchase- Which I did- BUT you make sure you keep it with you and update it!!