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Jennifer Martin is a coach, author, and marketing strategist who works primarily with influencers, real estate agents & brokers, doctors & medical providers, sports, & entertainment professionals, attorneys & law firms, and many other small and medium-sized businesses. Her expertise is strategizing with her clients to create a strategic approach to meet goals and objectives while dominating online.
How To grow your Email Subscribers Using Your WordPress Website. You’ll often hear profitable website owners say that the money is on the list. They aren’t joking. The money is on the list. If you have an email list, you can efficiently market to your subscribers and get them to visit your website repeatedly. These people probably would never have revisited your website if they weren’t on your list.
So you see, building an email list should be one of your website’s top priorities. You don’t have to think about what you’ll sell to your list yet. Just focus on building it; when you get to a large enough size, you can worry about monetizing your list.
Here are a few ways you can skyrocket your email subscribers using your WordPress website:
- Create audience-specific landing pages
Ideally, it would help if you were segmenting your email list. If you have a marketing funnel, you should know where a particular customer is in their journey.
If they’re just at the top of the funnel, you could use a different landing page with an additional lead magnet for them. If they’ve already interacted with your business, they would be somewhere mid-funnel and probably ready to buy from you.
With audience-specific landing pages, you get to make your content relevant. The good thing with WordPress is it’s easy to create these pages from your WordPress admin!
- Write compelling copy
Your landing page copy is essential. You can have the most eye-catching photos on your website, but if your sales copy doesn’t speak to your customers, then chances are they’re not going to buy from you. If you don’t know how to write copy, invest in a good copywriter. The expense will more than pay off when you get people subscribing to your list in droves!
- Use beautiful imagery
When enticing people to sign up for your list, make it easy for them to do so. Use images that perfectly portray what they will get if they sign up for your list! You know the saying, a picture paints a thousand words.
- Promote your landing page like there’s no tomorrow
There’s no point in creating an opt-in landing page if people don’t visit it. Make a point of promoting your link on many different platforms. If people find your offer attractive, they’ll be happy to sign up for your list!
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