Sales and leads are the lifeblood of all online businesses. If you’re building your site on WordPress, you’d be happy to know that creating attractive and high-converting sales pages is relatively easy on this platform. Read on to find out how to create the perfect sales page on your WordPress site.
Step 1. Prepare your content
When preparing your content, putting yourself in your customer’s shoes is essential. Make your customer see just how useful your product is, and the benefits they’ll get if they purchase it. Ask yourself, ‘why would I buy this product?’
Make sure you use words that your audience uses. You don’t want to use slang when targeting an older audience. Always keep your audience in your mind while you write your sales copy.
Step 2. Upload to your WordPress website
Once you’ve finished writing your content, it’s time to upload it to your website. Try not to use stock photos. Instead, use authentic images so that people can see your product in action. Don’t forget to upload your product-related pictures and videos, as these will help your customers decide.
Step 3. Design your sales page
With the help of a drag-and-drop page builder, building a sales page is even easier. You can easily drag a content module to your desired location. You can change colors and fonts easily and do all sorts of customizations. If you’re unsure what the best design for your sales page is, you can go online to look for inspiration.
Best of all, you don’t have to imagine what your sales page looks like. These drag-and-drop page builders are also WYSIWYG (what you see is what you get) editors, so nothing is left to your imagination!
Step 4. Link to your payment processor
The most popular payment processors for online businesses are Stripe and Paypal. You need to choose the best one that suits your needs. You’ll find plenty of plugins that make integrating a payment processor easy.
Step 5. Publish your sales page
Now that you’ve all the important elements of your sales page, it’s time to publish it and announce it to the world. Don’t forget to check your sales page on the front end, and try buying your product yourself. Make sure there are no errors, and your customers will have a great buying experience!