Geofencing Ads Targeted To Potential Clients

Geotargeting the 2023 Superbowl

Geotargeting combines several targeting criteria to reach a more precise audience in specific categories in a selected geographical area. We are Geofencing the Superbowl and Nearby hotels and restaurants nearby. 

Our proprietary software allows us to target specific behaviors in specific locations, and for the industries we serve, this is how the Geofencing ads will work.

• Real Estate – We target potential buyers and sellers searching for real estate in the local Phoenix and surrounding areas.
• Anyone searching for real estate in the local areas of Scottsdale, Glendale, Phoenix, etc., including all Arizona cities up to 90 days before and present at the Superbowl and any hotels, restaurants, etc. that we target, depending on the advertising package we implement.
• Real estate ads target buyers and potential sellers based on their last 90 days of search.

• Attorneys & Law Firms- We target potential clients who get hurt while in the Phoenix area and search for emergency rooms, hospitals, and attorneys or law firms.
• The behavior for Attorney & Law Firm Geotargeting will specifically target people who become hurt in Phoenix and NOT those who were out of state and searched.
• We use First Party Data to achieve these results, and those doing instant searches will be targeted.
• We will target people at the SuperBowl and nearby restaurants, hotels, etc., depending on the advertising package we implement.

• Doctors & Hospitals- Similar to Attorneys & Law Firms, we will use first-party data to target people who search for a doctor or emergency room.
• At the same time, at the Superbowl, local hotels, restaurants, or other local areas, depending on the advertising package we implement.
• We will also create directions, and using GPS coordinates, your ad will show how close they are to your business.
• Once clicked, they will be given directions to your nearest facility or, based on their searches, the closest to their search criteria.
• We will implement these ads before the Superbowl starts and continue afterward to retarget.

• Influencers & Entertainers-Branding, Branding, Branding!! Your ads will be shown to those at the Superbowl and in Phoenix for the days leading up to and 14 days after retargeting.
• We will create a fantastic landing page to showcase your talents and create awareness and branding for you.
• This is our Get Famous Geofencing.
• All those who search for other celebrities and influencers follow specific like-audiences online.
• If you’re a musician, we will add those who follow like-type musicians. Influencers- we will target follow-like audiences.
• You can even tell us who you are most like, and we will target those audiences.
• We will use a call to action to try and get you sponsors and other paid gigs, but mostly you will get tons of branding!!

SuperBowl Geofencing & Geotargeting

Geofencing is a smaller component of geotargeting. These terms serve a similar purpose – showing location-appropriate ads to those in specific locations – and we are Geofencing the Superbowl and those searching for your business type while at the SuperBowl.

Geotargeting is used for brand awareness and future conversions (like learning about a Phoenix Attorney or Law Firm specializing in those who get hurt while in phoenix at the Superbowl and needing an attorney sometime later); geofencing focuses on hyper-relevance and instant results. 

Geotargeting and geofencing are very similar, yet generally, they have one key difference that can help you distinguish one from another:

• Geotargeting ads are focused on specific details of customers within a chosen area
• Geofencing ads are delivered to everyone who crosses a virtual fence, regardless of their behavioral data (if not chosen otherwise).

Our Superbowl Geofencing ads are done using both Geofencing and Geotargeting. To target the right audience accurately, we use our marketing strategies, your goals, and objectives and create the perfect Geofencing Marketing Strategy.

How does Geotargeting the Superbowl work?

Both targeting types require you to select a specific location where you want to show your ads. The difference lies in how that location is defined and the technology used.

‍Geotargeting defines locations based on the user’s IP address (sometimes also GPS) that you can combine with other targeting options, like demographics and behavior. This targeting type is usually used to serve ads in the broader area, like cities, countries, or regions, and is defined by simply entering location details.

In comparison, geofencing works based on GPS data often combined with other signals, like WiFi, cellular data, Bluetooth, and RFID. The location is defined by creating “a fence” around a particular object or narrower area, e.g., a supermarket or a street, to target people on the move.  In this case, we are targeting the State Farm Stadium and surrounding Hotels and restaurants, depending on the business type and advertising package we implement.

Targeting by Location

Targeting by Weather

Targeting by Audience