Social media marketing has become more critical than ever in today’s ever-changing social landscape. Gone are the days when a company can throw up a Facebook or Instagram page and post without any thought process behind it. In fact, not having an effective social media marketing strategy holds companies back from their total income potential. If a brand wants to compete in today’s marketplace, they need to create a strategic social media plan. Here are some reasons why.
Companies that lack a solid social media presence lose the opportunity to create a community of passionate followers for their brand. Anyone who works in sales knows that the secret to selling is building long-lasting relationships. Although that’s always been the case, relationship-building has changed forms. In-person communication is still important, but digital communication has taken over the marketing industry. By strategically planning social media marketing, a company is investing in building and maintaining potentially millions of business relationships. An audience cannot grow or cultivate using social media improvisation.
Social media marketing is an outstanding opportunity to showcase a brand to virtually unlimited people. It is the perfect way to take control of a company’s image and portray itself to the outside world. By strategically planning a digital image, a company will showcase its brand exactly how they want to be seen while building relevance in the digital world. Conducting social media marketing without any thought creates an image that a company is not relevant or keeping up with the times.
Because social media strategy is essential in building relationships with clients, customer service goes hand in hand. Creating a strategic social media plan allows a company to have a positive overhaul of its customer service experience. Customers could respond to their questions or concerns quicker than making a phone call or coming into the office. Strategically figuring out how to respond to customers can drive revenue.
Customers want to buy from a transparent company in its business model. Transparency creates a sense of honesty that helps potential and current customers feel safe. Social media can be a top way to maintain transparency, but only if done strategically. Whether it’s a fun picture of your internal employees or a sneak peek of an upcoming product, customers will want to follow a strategic company of its social media transparency because it will make them feel special.
Whether it’s fair or not, many customers will not buy from a company that has a low-quality digital and social presence. Although a weak social media strategy does not necessarily mean low-quality products, unfortunately, in business, most of the time, customers do judge a book by its cover. Low-quality social media pages create an impression that a company is behind.
These are only a few reasons your company should create a strategic social media marketing plan. This is an investment that is worth it and will bring in revenue. Do not ignore this form of influential marketing. Begin your project today.