Jennifer Martin is a coach, author, and marketing strategist who works primarily with influencers, real estate agents & brokers, doctors & medical providers, sports, & entertainment professionals, attorneys & law firms, and many other small and medium-sized businesses. Her expertise is strategizing with her clients to create a strategic approach to meet goals and objectives while dominating online.
When you type keywords into a search engine, trying to implement SEO for realtors, you get a SERP or search engine results page. To the average consumer, this doesn’t really mean a whole lot to them. They’re just looking for information. We search Google, Yahoo, and Bing daily by performing searches. Start thinking SEO for realtors when you perform searches from now on.
But to the person relying on SERP to bring in traffic, or the Real Estate Link building person, means big success (or little success) with getting people to their site. Using SEO for realtors and Real Estate Link building is a couple of ways that help bring in traffic because it can cause a page to rank higher.
Not every site used simple methods for Real Estate Link building– and they learned it from unscrupulous marketers who taught blackhat efforts. SEO Enigma Reloaded is one product that aims at shady ranking strategies and tries to help entrepreneurs understand the right way to build links and rank in the SERPs.
Google cracked down on websites that employed scheming or tactics that tried to scam the system. Because of this crackdown, site owners have to be more careful about building links. They could end up violating SEO rules if they aren’t careful. Breaking the rules gets your site penalized, drops your ranking, and loses traffic.
You don’t have to break the rules to succeed at the Real Estate Link building. You can build solid Real Estate Links that won’t get your hands slapped or your website banned. Whenever you’re about to engage in a Real Estate Link building strategy, always ask yourself the one question that will keep your site’s links within the rules. That question is, “Is this link relevant?”
For a Real Estate Link building, the link to be relevant should be a natural one. Unnatural Real Estate Links can get you penalized. You don’t want to link the website where your content is on dog training to your website on natural remedies to treat acne. Neither one of those topics has any relevance to the other. You can bet a search algorithm will catch it.
Make sure that you build Real Estate Links from sites that are beneficial to visitors. If you link to a place that exists (but that’s pretty much it), this is a failed link. Even if your site is relevant – if you link to someone else’s site that isn’t – it will hurt your site’s ranking.
You need to know how to use link building for realtors to your advantage, and this is information that we can show you. You have to use nofollow attributes to keep search engines happy when using link building for realtors. You can use “rel=nofollow” to keep from getting penalized for any links that aren’t natural. ( I can help you with this- Email or msg me, and I will run a free report on your website that will tell you all the relevant links, where your site ranks on the major search engines, and any errors currently on your site.)
This lets that site link be ignored. You’ll see this with paid links. Another example of unnatural links under your influence – and these are what search engines look for. This means to link back to another page inside your website.
When your anchor text has links, you need to use a nofollow in order to avoid getting busted by the algorithm. Don’t use keywords in the anchor text that lead back to your site if you’re on someone else’s site doing a guest blog. This is a no-no- Just use links relevant to the blog you are writing.
Another way you want to avoid breaking SEO rules is to make sure that you don’t have any external links in your website footer. Many people don’t even realize they’re there – so double-check and clean up any SEO-damaging links on or to your site online. Using links in the footer to your website designer, links within your site, links to the blogs on your site, or social media links to your Facebook are all ok. Just try not to put a bunch of links otherwise in your footer.
So from this article, here are the following important Real Estate Link Building Tips!
Contact me for more help on Building Links for Realtors.