Weather targeting, also called Weather triggering, is an advertising tactic enabling marketers to target their advertisements against many weather conditions and quantifiable weather parameters, including temperature, wind, UV index, and weather alerts. Weather targeting helps improve relevance based on real-time information to help create better-targeted ads that significantly impact the conversion rate. For example, an ice cream shop may want to use weather targeting to reach customers within a defined radius when the temperature is over 80°F. Alternatively, a department store may wish to advertise winter coats when snow is in the forecast.
Learn more about weather targeting at Boujee Girl Media and discover the power of location at your fingertips.