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Secondary Action Rate (SAR)

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Why You Should Find time for Marketing!
Why You Should Find time for Marketing!
September 1, 2021
Behavioral Targeting
Behavioral Targeting
September 24, 2021
Published by Jennifer Martin on September 16, 2021
Categories
  • Geofencing Terms
Tags
  • Geofencing terms
  • Secondary Action Rate
Behavioral Targeting

What is the Secondary Action Rate (SAR)?

Secondary Action Rate SAR is a performance measure based on the percentage of ads that resulted in action beyond the initial ad click. In mobile advertising, this could be clicking to call an establishment or get directions to the nearest store.

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Jennifer Martin

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