Radius targeting is an advertisement technique to target consumers near a predefined location. Radius targeting is considered the most basic method of real-time location targeting, known as geofencing. In contrast, a radius is placed around a place’s address, targeting mobile users within that radius. Radius targeting can be customized to any size down to a .25-mile radius. However, since addresses were built to provide directions to the location, the physical location is often across the parking lot or on the street. Depending on your goals, this could lead to wasted ad spending.
Learn more about radius targeting at Digitalwise Media and discover the power of having location-based mobile advertising at your fingertips.