Proximity Targeting is a marketing technique that uses mobile location services to reach consumers in real-time when they are around a store location or point of interest. This is done by defining a radius around a specific location. Suppose a consumer has opted into location services on their mobile phone and enters within this radius. In that case, proximity targeting allows you to trigger an advertisement or message to that consumer to influence their behavior. For example, if you are a restaurant and want to target consumers within a 1-mile radius. You could set up proximity targeting around your restaurant so that when consumers walk into that radius, they will be triggered by an advertisement.
Learn more about proximity targeting with DigitalWise Media and discover the power of location-based marketing.