Pick-up and delivery zones are a feature on the Boujee Girl Media Geofencing platform that show areas surrounding a restaurant where people go before and after visiting that restaurant. It allows restaurants to precisely reach audiences who fall within their pick-up and residential delivery zones.
DigitalWise Media can reach specific pockets within residential areas of consumers with a high affinity to a brand’s store or a specific audience segment. By understanding the zones where consumers frequent, marketers can garner substantial insight into these audiences. They can then decide how to engage existing consumers and target new consumers within these areas.
Previously, restaurants would only target a hyper-local market and tailor their creativity to that specific market. However, now they can also tailor their existing location and visitation intelligence within our platform to strategically meet their customers exactly where they are.