Location Targeting

What is Location Targeting?

Location Targeting uses GPS coordinates to serve ads to users on their mobile phones based on where they go in the physical world. With location targeting, an advertiser can perform a mobile user an ad based on their current physical location and previously visited sites. For example, suppose a user visits a gym. In that case, one could serve ads to the customer later based on their current location (i.e., proximity to their gym or a competitor gym or at a time they think the customer is likely to convert (e.g., after the workday).

Learn more about location targeting at DigitalWise Media and discover the power of location-based marketing at your fingertips.