Location Targeting uses GPS coordinates to serve ads to users on their mobile phones based on where they go in the physical world. With location targeting, an advertiser can perform a mobile user an ad based on their current physical location and previously visited sites. For example, suppose a user visits a gym. In that case, one could serve ads to the customer later based on their current location (i.e., proximity to their gym or a competitor gym or at a time they think the customer is likely to convert (e.g., after the workday).
Learn more about location targeting at DigitalWise Media and discover the power of location-based marketing at your fingertips.