Beacon advertising is an advertising technique to target consumers based on their physical location. This is made possible by a small device called a beacon, which runs on batteries and is installed in a physical area (e.g., a retail store countertop). These beacons then send messages or advertisements to consumers’ mobile phones via Bluetooth. The targeting radius can be specific to where the consumer is standing or widened to a defined range. Beacon advertising can move consumers through the whole conversion funnel, from placing a beacon outside a store to urge them to enter, providing a coupon as a user browses, and providing one-click payment on their phone when the consumer is ready to pay.
Beacon advertising still has its use cases today; however, the technology has been replaced by better, more effective solutions. Learn how DigitalWise Media’s location marketing platform impacts the future of advertising.