Geofencing Terms

December 11, 2021

Display Banner Ads

Display Banner Ads   What are Display Banner Ads? Display Banner Ad is a form of display ad typically used for mobile (in-app and web) and […]
November 24, 2021

Conversion Pixel

Conversion Pixel What is a Conversion Pixel? A conversion pixel is a code provided to advertisers to place on a website landing page. It allows brands […]
November 24, 2021

Blueprints Technology

Blueprints Technology   What is Blueprints Technology? Blueprints technology is the industry’s largest and most accurate geofencing platform. Unlike typical geofencing platforms, which create radiuses around […]
November 17, 2021

Location Targeting

Location Targeting   What is Location Targeting? Location Targeting uses GPS coordinates to serve ads to users on their mobile phones based on where they go […]
November 16, 2021

Key Performance Indicators KPIs

Key Performance Indicators (KPIs) What are Key Performance Indicators (KPIs)? Key Performance Indicators (KPIs) are metrics and benchmarks that measure the success and overall performance of […]
November 9, 2021

Ad Server

Ad Server What is an ad server? An ad server is a web-based technology dedicated to the delivery of advertisements. This specialization enables the tracking and […]
November 4, 2021

Audience Targeting

Audience Targeting Audience Targeting took to the next level with next-gen hyper-targeting solutions, including real-time location targeting and a network 10x more extensive than our competitors […]
October 26, 2021

Types of Display Ads

Types of Display Ads   What are the Types of Display Ads? There are many types of display ads, the most common being: Banner ads: Ad […]
October 24, 2021

Pick-Up & Delivery Zones

  What Are Pick-Up & Delivery Zones? Pick-up and delivery zones are a feature on the Boujee Girl Media Geofencing platform that show areas surrounding a […]
October 24, 2021

Proximity Targeting

What is Proximity Targeting? Proximity Targeting is a marketing technique that uses mobile location services to reach consumers in real-time when they are around a store location […]
October 24, 2021

Radius Targeting

Radius Targeting   What is Radius Targeting? Radius targeting is an advertisement technique to target consumers near a predefined location. Radius targeting is considered the most […]
October 24, 2021

Engagement Rate

Engagement Rate What is Engagement Rate? Ad engagement rate is the ratio of ad engagements to the number of impressions of the ad unit where the […]
October 24, 2021

Effective Cost Per Visit

Effective Cost Per Visit (eCPV) What is Effective Cost Per Visit (eCPV)? Effective Cost Per Visit (eCPV) is calculated by dividing the total store revenue during a […]
October 24, 2021

Beacan Advertising

Beacon Advertising   What is Beacon Advertising? Beacon advertising is an advertising technique to target consumers based on their physical location. This is made possible by […]
October 24, 2021

Ad Impression

What is an Ad Impression? An ad impression is the number of times a consumer is exposed to an advertisement.  
October 15, 2021

Request for Proposal (RFP)

What is a Request for Proposal (RFP)? Request For Proposal (RFP) or An RFP is sent from an agency asking a partner to submit a business […]
October 9, 2021

Cost Per Visit (CPV)

What is the Cost Per Visit (CPV)? CPV (Cost Per Visit) is a guaranteed performance buying model in which marketers only pay for ads that result […]
October 6, 2021

Cost Per Impression (CPM)

Cost Per Impression (CPM) What is Cost Per Impression (CPM)? Cost Per Impression CPM also referred to as Cost Per Thousand, is an ad payment model […]
October 1, 2021

Zip Code Marketing

Zip Code Marketing   What is Zip Code Marketing? Zip Code Marketing, also known as Zip Code Advertising, allows marketers to spread mass awareness in key […]
September 24, 2021

Click Through Rate (CTR)

Click-through rate (CTR) Click-Through Rates- What is the Click-through rate (CTR)? Click-through rate ( CTR) refers to the percentage of users that see an ad with […]
September 24, 2021

Behavioral Targeting

Behavioral Targeting   What is Behavioral Targeting? Behavioral targeting is a method of advertising that targets consumers based on their online and offline behavior. Online behavioral […]
September 16, 2021

Secondary Action Rate (SAR)

What is the Secondary Action Rate (SAR)? Secondary Action Rate SAR is a performance measure based on the percentage of ads that resulted in action beyond […]
August 12, 2021

Weather Targeting

Weather Targeting What is Weather Targeting? Weather targeting, also called Weather triggering, is an advertising tactic enabling marketers to target their advertisements against many weather conditions […]
July 24, 2021


Geo-tagging What is Geo-tagging? Geo-tagging is adding geographical information (metadata) to various media (images, videos, status updates). Example: Tagging yourself or an image with your current […]