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Jennifer Martin is a coach, author, and marketing strategist who works primarily with influencers, real estate agents & brokers, doctors & medical providers, sports, & entertainment professionals, attorneys & law firms, and many other small and medium-sized businesses. Her expertise is strategizing with her clients to create a strategic approach to meet goals and objectives while dominating online.
Why You Should Find time for Marketing!
Marketing for Realtors is probably the essential part of a Realtor’s job. Most Realtors struggle with marketing since there are many ways to market themselves and their properties. Social Media, Websites, MLS, Realtor magazines, home buying guides, and books?? Where to start, and what should you do? How do you find the time to list and show properties and do all this marketing? For most Realtors, this is a struggle. If you do not market, you will not get listings and your name. If you do marketing, you will be busy marketing, which makes you no money and takes up time. How do you find a way to do both and generate an income?
This is my favorite saying. It is so true. The law of attraction is also relevant when it comes to marketing. Having a positive attitude is the #1 attribute of a great salesperson. An example of a WordPress post, you could edit this to put information about yourself or your site, so readers know where you are coming from. You can create as many posts as you like to share what is on your mind with your readers.
Steps for Great Marketing and easy Marketing for Realtors.
1. Sign up for Facebook, Twitter, Instagram, and YouTube.
Be careful when selecting a user name. ( Usually, once completed, you cannot change it.) Try to think about branding yourself now and in the future. Either use your name in the same way for the usernames or select a user name that’s relevant to your business. Example- Use the same user name on all sites listed above. Use the same email for each site and create the same user name for each location. It makes it much easier to have the same name and start to create a brand.
2. Use Social Media Marketing daily.
Use one Social Media platform first and learn it. Check out my YouTube Videos for Facebook and how to make money with it. Social Media should be used as a form of communication and not trying to sell everyone all your listings. There are several ways to find clients on social media without ever selling.
Suppose you sell Real Estate in Houston; you should post relevant information on the site about the county club—News, Photos, community events, Garage sales… etc. The information should be helpful to someone who lives or is looking to buy in the country club.
It would help if you always answered other people’s comments but never took over a conversation between two fans or friends on your page. If you receive a negative comment, never delete them; post a response and apologize to the person. Every company will have negative reviews, and your responses are what others look at, not necessarily the responses of the person posting the negative comments. You will never make everyone happy.
3. Set aside One Day A Week– ( 2 Hours) Specifically for Marketing. Please put this in your calendar and do it every week.
Use this time to upload videos to YouTube. If you do not have any listings- Go to a New Home Community, take pictures and take a virtual tour. Ask other Agents if you can use Pictures of their listings to advertise them. (Get it in writing- A Simple email is probably OK.) I would use the images and not the addresses. There are tons of online resources for making videos from photos if you only take pictures.
Here are a few.
- Camtasia – If you want to pay, I recommend this is the best one. They have a 30-day trial. http://www.techsmith.com/camtasia.html
- studio.stupeflix.com
- http://download.cnet.com/Easy-Photo-Movie-Maker/3000-12511_4-75207139.html
Once you make a video, post it to YouTube, Facebook, and your website. Make sure you use SEO tags to generate traffic. Using SEO ( Search Engine Optimization.) There is a whole posting on SEO. The main factor for SEO is to find keywords related to your business and always use them. The same ones.
4. Use Automatic Postings-( For the Busy Realtor)
Did you know you can spend a couple of hours every week and write posts that will automatically post when you want them to?
- http://www.hootsuite.com
- http://www.tweetdeck.com/
- http://www.bufferapp.com/
These are the Top 3 Automated Posting sites for Social Media. Once you intergrade your accounts, you can set automatic postings. This makes you active on Social Media even when you are not.
TIP- You should always check your Social Media pages and respond to comments when using automatic postings.
Full of information and links on “How to Maximize Social Media for Realtors.” sign up for our newsletter for 30 daily tips on “Dos and Don’ts for Facebook.” You can also download our eBook on Social Media Marketing when you subscribe to our newsletter.